How did the 2013 Comic Relief Bake Off contribute to the overall fundraising efforts of Comic Relief?

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Grade: Education Subject: Comic
How did the 2013 Comic Relief Bake Off contribute to the overall fundraising efforts of Comic Relief?
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The 2013 Comic Relief Bake Off significantly contributed to Comic Relief's fundraising efforts by attracting a large television audience and encouraging donations through phone calls, online giving, and text messaging during the broadcasts.