How has Comic Relief's approach to charity and fundraising evolved since its inception in 1985?

Since its inception in 1985, Comic Relief has evolved significantly. Initially focused on the Ethiopian famine, it broadened its scope to tackle wider poverty and injustice issues globally and within the UK. It expanded its campaign portfolio with the introduction of Sport Relief. Its fundraising methods have diversified to include digital platforms and corporate partnerships, alongside traditional telethons. The charity has also adapted its approach to storytelling, becoming more mindful of representation and ethical fundraising practices in response to public feedback and a changing media landscape.