What are the typical target demographics and genre conventions for manga versus comics?

Manga caters to a broad demographic, with specific categories like shōnen (boys), shōjo (girls), seinen (men), and josei (women), covering a vast array of genres from action and fantasy to romance, slice-of-life, and horror. Western comics also target various demographics, but superhero genres have historically dominated, though independent and underground comics explore a wider range of subjects. Genres like sci-fi, fantasy, and crime are also prevalent.